My Why

Welcome. I’m grateful you’re here.

I’ve been in real estate for more than 30 years — long enough to see markets rise, fall, shift, stabilize, and change again. But the real reason I’m still here, the reason I love what I do, has very little to do with contracts or closings.

It’s about people.
It’s about family.
It’s about building something lasting.

This is my son and daughter-in-law. They are part of my why — a reminder of why home matters, why community matters, and why guiding people through this process truly matters. A home isn’t just a place to live. It’s a foundation for everything else: security, connection, stability, and future opportunity.

And as a Veteran-owned business, I bring the values the Navy taught me into every relationship I build:
Honor. Service. Loyalty. Calm in pressure. Taking care of your people.

When I work with someone — whether they are buying their very first home, downsizing to simplify life, or investing in something bigger — I’m committed to making sure they feel supported, respected, and informed. No pressure. No rushing. No sales games. Just real guidance from someone who genuinely cares about the outcome.

So thank you for being here.
Thank you for reading my story.
And if you ever want to talk real estate — or simply ask questions — just reach out. I’m here to help.

Welcome to the journey.
Welcome to my why.

Keith Bruce-Jones

Keith Bruce-Jones, a Navy veteran and University of Washington graduate, is the Designated Broker and co-founder of Sound Point Real Estate, LLC in Seattle. With over 30 years of real estate experience, Keith specializes in assisting military families and serves as a Washington DOL Real Estate Commissioner.

https://KeithBruceHomes.com
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